Flamingo Group Shanghai hiring cultural content editor

Flamingo Shanghai Background

Flamingo Shanghai has been operating since 2010 in China having created a strong impression amongst the client community for offering inspirational brand thinking rooted in an acute understand of Chinese culture.

Of course, many agencies claim to offer this thinking, so let’s highlight a few cases:

  • Presentation to Bob Iger, CEO Disney, on the positioning of the Shanghai theme park set to open in 2015
  • Working alongside Jane Lauder of the Estee Lauder group on the Origins brand new retail concept
  • Partnered with the global marketing CEO at The Edrington Group to formulate a market entry strategy for The Macallan in China


To continue delivering such best in class thinking, we spend a lot of time dimensionalizing cultural traits and understanding shifts in culture for our clients. Beyond project work, we publish our cultural observations and understanding:

  • On our blog which has over 10 000 unique monthly views and is widely seen by the industry as the benchmark (flamingoshanghai.com)
  • Have put in place Flamingo Works; an internal opportunity for staff to pursue passion projects to create cultural assets for the agency. We dedicated 250 000 RMB and gave staff 2 weeks off work to complete the project. Project completed this year: understanding Chinese identities through domestic travel and debunking the notion of City Tiers. Output formats have been: a novella, multimedia micro-site, book.
  • Looking in monetizing cultural output (magazines, city guides, etc). We already have an e-commerce site up and running and are now looking to create content


The candidate

Key roles:

  • Run and develop the content on our blog – timely themes, longer-term features. Establish a process for an editorial meeting and raising interest internally
  • Work along staff to edit and sharpen each blog entry / cultural output. Our staff are mostly Chinese. They’re attuned to the cultural side of things however need to sharpen the angle of their ‘story’
  • Ensure content is placed across al media – Linkedin, Facebook, WeChat, blog and potentially liaise with key publication that may be interest in produced content
  • Develop new business opportunities –we have written a mag on Burma highlighting key cultural market trends. We are currently shopping it with  publishers


We believe the ideal candidate should be:

  • Be culturally curious, an avid writer and have a good understanding of what makes a well balanced content strategy (fast and slow content)
  • Most likely a journalist, writer, editor working at a publication that deals with understanding consumer and cultural trends
  • Native English a must with a passion and understanding for the Chinese market (although with our Korea / Taiwan / Hong Kong work, regional cultural sensitivity is an advantage)

To apply, contact Julien Lapka, managing director, julien.lapka AT flamingogroup.com

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