“Headless Body Found in Topless Bar”: the art and science of the eye-catching headline

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Date(s) - Wednesday, April 6 2016
7:00 pm - 8:30 pm

Flamingo Shanghai


Got your attention, didn’t it? This event in the SFCC’s professional development series will be a fun interactive training/practice event focused on how to write headlines that will get readers to read the story below it. The course will feature real-life examples for purposes of comparison, discuss basic principles, make fun of bad headlines, then finish up with a series of quick fun training exercises, competing for prizes. The course will be suitable both for experienced journalists looking to show off and newbies who want to learn a key skill in modern reporting where a headline is often the only thing people read.

The class will be led by Pete Sweeney, who runs China’s markets and economy teams for Reuters, supported by a few special guest journalists who will add their perspective and help judge contributions.

This event is free for all members, and the SFCC will also throw in some carry-out food and drink so people can eat/drink while they work. Attendees are also welcome to bring whatever additional beverages they want to drink, alcoholic or non. Non-members are 150RMB per, but enrolled Chinese college students who display proof of enrollment (like a student ID) can come for 50RMB. As this is participatory, bring a laptop or wifi enabled device capable of email (you can use your phone if you are comfortable typing at high speed on it). Space is limited to 20 by the nature of the exercises so early RSVP is a must.

Time: Wednesday 6 April 2016, 7-9pm
Venue: Flamingo Shanghai
7th Floor, Building 11, 207 Mengzi Road, near Liyuan Road,
Xujiahui (metro: Madang Road)


Bookings are closed for this event.

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